Black hat SEO isn’t the most straightforward type of SEO. Many search engine marketers look at it as untouchable. For that reason, it may be more expensive that the regular White Hat SEO. So why does it seem to becoming more popular? Well you need to look at how SEO has changed, especially over Google.
The way Google used to work was inbound links (also called backlinks) which ranked individual sites. To get a higher ranking all you needed was more links. The anchor text, that is the clickable bit of text, was also used to work out how high your website came in the results. If you had 150 links to “summer wardrobe”, to take a keyword at random, and your competitor had 500 links they would appear further up the listings than your site.
This was before the Google Penguin update in 2016 which meant that too many links could damage your website. Now your 150 links to “summer wardrobe” will probably rank above a site with 500 links. But if you want to get higher up the list you may need to reduce the links even more.
This technique has become “keyword stuffing”, it does now seem a useless way of trying to push your website up the list. People are confused if this an ethically form of SEO. Okay, Google has changed its policy, but it’s such a simple way to move a website up Google, so maybe it still works? Some simple experimentation would prove otherwise, yet many websites choose not to try.
So how is black hat SEO defined? It depends. Sometimes it’s described as a type of SEO which damages or violates the term of service you have with your search engine. Others describe in term of deceitful practices or manipulating how things are seen. A general lack of ethics comes into it too. Maybe it’s also about going against a “natural” order, whatever that may mean.
There are a number of SEO methods which do work such as negative SEO which is a controversial form of SEO where you purchase spam links which lead back to your competitor. When Google realises this, it will punish your competitor’s site and push it down the listings. Many SEO companies believe that this is unfair practice.
Another tactic is content scrapping. Many businesses talk about scrapping sites but what they are actually referring to is using your opponent’s content to your own advantage. This might mean your opponent’s website is reduced in ranking. Again it seems rather controversial.
Creating a PBN or Public Blog Network seems to fallen out of favour. It is to create a link from your blog to your money website or websites in order to reach a higher ranking in Google. This may fail if you don’t constantly remove the bad links and keep the good links. Because you need to keep checking it is the more expensive form of black hat SEO. It may also mean you are permanently removed from Google if they find out.
Obtaining paid links to a certain website seems like a search engine optimisers dream. It pushes the website way up very quickly and the client is rather impressed. Even links like a simple blogger seem to make a difference. However, it means a penalty from Google, something that will serious effect the small business or the freelancer. Because of the smarter way that search engine optimism works you will be found out relatively quickly; in about six months or so.
The paid review is a kind of black SEO with serious consequences if you are talking about a medical product. The problem is that review traffic is a high percentage of traffic. It is however fraudulent and risks your business and whoever takes part in these reviews.
The worst form of black hat SEO is hacking. This is when your opponent’s website becomes affected and may not even work properly from a wrong piece of code or blocking out the website’s host. It seems all these techniques are about causing some amount of problem to your competitors.
Yes black hat SEO does still work, but many people feel that it is unfair to other people on the net. In many ways you need to examine your conscience before you try many types of black hat SEO.