It is really important for your company to consider the differences between white hat and black hat SEO for building your business. Google is THE big King when it comes to search engines. They deliver the best search results to their end-users. For creating the best search results, Google has created a set of guidelines for any company or website owner. These established guidelines list do’s and don’ts of things you can or better not do on your website.
White hat SEO simply just follows Google’s guidelines, in contrary to the black hat SEO that does break the rules. When your company uses black hat SEO, Google can make your website disappear in no time. This could be a disaster for your online marketing strategy or even your company’s total existence.
Creating an Organic visibility, takes time and grows slowly. These results have to grow steadily over time. When you are using white hat SEO, you don’t have to deal with wide fluctuations in visibility. It is important to remember that slow and steady wins the race in the long run.
Using white hat SEO has many advantages for your company. By using white hat SEO, you will be sure that your business’ Reputation is safe at all times. Using the right techniques to build a business, shows that you respect, understand and follow the Google Guidelines, what will maintain your visibility in organic search. If you don’t do this, there is a big change that you will be using the wrong techniques, what eventually causes the wrong impression by Google. Your company will suffer tremendously, by killing your online traffic and it could even lead to a massive drop of your sales. In the bottom line, using White hat SEO will add goodwill to your company.
Not only creates white hat SEO more visibility for your website, it also contributes to a better User Experience. Google rewards white hat SEO, by making your website load faster, all those little things add up to creating the perfect experience for your potential consumers. When it takes ages for your website to load, people will get impatient and leave your website immediately. The more you care for your website, the more potential clients you can persuade to buy your product or service.
In conclusion, there are many white hat SEO benefits to consider. It is really important to choose carefully whether to use white or black hat SEO. The question you need to ask yourself is: ’Do I want to create sustainable results to build my business in the long-term future or do I want quick results that only last for a short period of time?’