Month: August 2017

Does Black Hat SEO Work?

Black hat SEO isn’t the most straightforward type of SEO. Many search engine marketers look at it as untouchable. For that reason, it may be more expensive that the regular White Hat SEO. So why does it seem to becoming more popular? Well you need to look at how SEO has changed, especially over Google.

The way Google used to work was inbound links (also called backlinks) which ranked individual sites. To get a higher ranking all you needed was more links. The anchor text, that is the clickable bit of text, was also used to work out how high …